The upcoming 2025 Bicycle Month will bring together nearly twenty mid-to-high-end bicycle traders and brands, creating an accessible cycling festival for enthusiasts. With the event approaching, here’s an early look at some of the key exhibitors.
Chains & Drivetrain Specialists
TEC Chain: A fully-owned brand of the KMC Group, founded in 1993. It leverages the group’s chain R&D and manufacturing expertise to create products for fashion-conscious and recreational riders. Its products are sold in China and 112 countries worldwide.
DYC: Since 1987, DYC has focused on developing, producing, and selling chains for race-use across road, MTB, e-Bike, and BMX disciplines.
PROWHEEL: A specialist in manufacturing bicycle chainrings and cranks. With strong R&D and manufacturing capabilities, its products serve mountain, touring, and road bikes.
Frames & Complete Bikes
Missile: A Chinese brand dedicated over the past decade to designing and developing performance bicycles and frames. Its steel, scandium-aluminum, titanium, and carbon frames have gained recognition from cyclists and professional riders alike. The brand is now sold across China and in over 10 countries globally.
Fitting & Biomechanics
STT Systems: Partnering with Beijing Ruisida Biotechnology Co., STT brings its Cycling 2DMA motion analysis system. Using high-definition, high-speed video, it enables efficient movement assessment for athletes and coaches in fixed or temporary setups.
Components & Accessories
FOURIERS: Founded by a group of cycling engineers committed to creating perfect bicycle parts through technical innovation. The brand has also recently expanded into outdoor and roller sports products.
AVITUSI: Established in 2014 and based in Dongguan, this tech manufacturer specializes in smart bicycle taillights, anti-theft lights, outdoor lighting, and wireless brake light systems.
SAMOX: A premium component brand from Taiwan with origins in 1974. It boasts decades of manufacturing and design experience, collaborating with research institutions on materials science and drivetrain dynamics. It exhibits with its mainland distributor, FOURIERS.
SALLOY: This exhibitor brings a selection of high-end brands cherished by cycling enthusiasts, including top-tier aftermarket parts and shop maintenance products like Schwalbe, CeramicSpeed, R.S.P., and Busch & Müller.
E-Bikes & International Distributors
BESV: Part of the Taiwanese Darfon Group, BESV is a world-class e-bike brand with nearly a decade of experience. It also acts as the China distributor for renowned brands like KASK, KOO, Castelli, G-form, and Pirelli.
Jingli Trading: A comprehensive trading company representing brands such as Selle Italia, Control Tech, EVO, Spiuk, BH, KMC, and the recently added complete bike brand FARA.
GINEYEA: Founded in 2004, the company focuses on developing, designing, and manufacturing bicycle components, with a recent emphasis on refining its pedal lineup alongside headsets and bottom brackets.
SYB (Xing Sheng Yang): One of China’s major premium bicycle distributors, handling brands like SCOTT, ARGON 18, FULCRUM, MAXXIS, TOKEN, and KS. It actively promotes cycling culture through events and races.
WeiPei: Established in Taiwan in 1988, it now distributes brands like Stans, Hope, Biketech, and Brunox in the mainland market through its long-term partner FOURIERS.
Samassi: A leading domestic brand in 3D-printed saddles and the title co-sponsor for a segment of the 2024 Tour of Hainan. It uses 3D printing technology to create lightweight, durable, and ergonomic products like saddles, computer mounts, and shoes for cyclists.
This diverse lineup at 2025 Bicycle Month will offer a comprehensive view of the current market, from traditional high-performance components to smart technologies and e-bikes, serving both trade professionals and cycling enthusiasts.
