7Anna, the Poland-based parent company behind bicycle brands including NS Bikes, Rondo, Octane One, and Creme Cycles, has officially filed for bankruptcy. The filing was confirmed on August 18, 2025, following a period of significant financial strain caused by supplier issues, customer bankruptcies, and other setbacks.
While bankruptcy often signals an end, the company emphasized in an official statement that this step does not mean it is shutting down. 7Anna confirmed it will continue manufacturing, servicing, and selling bicycles while actively working with potential investors to secure the future of its brands.
In a message addressed to cyclists and customers of Rondo, NS Bikes, and Creme, the company shared: “This is a difficult time for us, and we want to speak with you honestly and openly. We filed for bankruptcy on Monday, but we want to be clear—this does not mean we are ending operations or abandoning our brands. The company continues to operate, and we will keep servicing and selling bikes, including new models.”
The past two to three years have been particularly challenging. The troubles began about a year and a half ago when one of 7Anna’s largest customers in Western Europe went bankrupt. Shortly after, a banking partner froze company funds, delaying new bike releases until after the riding season. Another major blow came when Sprick, one of its key suppliers, declared bankruptcy. To make matters worse, a cyberattack resulted in the theft of a significant customer payment. These issues coincided with the deadline for repaying a bank loan, creating a situation the company could not overcome without structural change.
Management stated it exhausted all options to keep the business afloat—raising additional capital twice and dedicating relentless effort day after day. Despite these efforts, the company reached a point where formal bankruptcy protection became necessary to safeguard the future of its brands.
At this stage, 7Anna confirms that all its brands remain active and operational. Sales, service, and warranty support continue without interruption. The company describes the bankruptcy filing as a legal measure to protect its creditors and allow time for restructuring and new investment.
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