From city bike lanes to countryside routes, cyclists in professional gear are becoming a common sight across China. This growing passion for cycling is driving a significant transformation in the bicycle industry, marked by rising demand for high-performance, intelligent, and eco-friendly products.
In the first half of this year, the industry reported a 16% year-on-year increase in revenue and a 2.2% rise in total profit among major enterprises. “As the world’s largest bicycle producer and exporter, China’s cycling sector is steadily evolving toward higher quality and innovation,” said Guo Wenyu, Vice President and Secretary-General of the China Bicycle Association.
Riding Higher: The Premium Shift
Leading brands are moving up the value chain with advanced materials and design. Phoenix Bicycle’s sub-brand Fenices recently opened its first flagship store, featuring models that use carbon fiber to reduce weight and innovative frame designs that improve shock absorption. The new brand has become a key growth driver, contributing nearly 20% of the company’s revenue.
R&D investment among major manufacturers has grown by more than 10% annually. In 2024, sales of mid- to high-end sports bicycles rose significantly, with premium domestic brands seeing a 20% increase in revenue.
Smarter Rides: E-Bikes Lead the Charge
Intelligent and electric models are opening up new markets. JAVA Bicycles, for instance, has gained traction with an e-bike model featuring a self-developed motor system that automatically adjusts power based on road conditions and riding behavior.
E-bikes have become a standout segment. In the first half of the year, industrial added value in e-bike manufacturing grew by 33.3%, output increased by 30.2%, and profits rose by 30.8%. Products with smart features—such as GPS tracking, app connectivity, and foldable designs—are particularly popular among today’s consumers.
Greener Roads: Sustainability as Strategy
The shift toward green technology is also gaining momentum. Yadea Technology Group, for example, has introduced regenerative braking systems that capture energy during downhill rides and braking, converting it into electricity to extend battery life and reduce energy consumption.
According to a study released by the China Bicycle Association, two-wheel travel accounts for about 30% of all urban trips in China, contributing significantly to lower carbon emissions. “Green development represents a strategic opportunity for the industry to overcome challenges and achieve value growth,” Guo Wenyu noted.
As bike lanes continue to expand and new riding scenarios emerge, the cycling boom is set to further influence the industry—promoting healthier lifestyles and supporting a more sustainable future.
